andreas popp
Digital Product Discovery + User Experience Strategist
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For better digital experiences.
As Digital Product Discovery Facilitator I help companies to best match customer needs and expectations with product and service offerings. Therefore reduce the risk to waste time and resources in building products customers do not actually need. Strong UX strategy enables organisations to take the right set of interrelated and powerful choices in order to win in the market.
With fifteen years of industry experience across a diverse range of sectors and disciplines - happy clients include Fielmann, Hellmann, JungheinrichEngel&Völkers, Zalando, Haspa as well as startups such as radio.de or Dein neues Zuhause.
On the side I co-founded the well-known Hamburg Barcamp for User Experience “UX Camp Hamburg” in 2012 and spent my time co-organising it six years in a row.
I am a big fan of the thinking of David Kelley, Henry Dreyfuss' common sense and scientific approach to design problems, the invention of TimBL, the ethics of Mike Monteiro, the improv skills of Ella Fitzgerald and the surrealistic fiction of Haruki Murakami.
Let's find out how I can help your product team save time and stop wasting money on products people don't need by scheduling a call: