andreas popp
For more sustainable digital experiences.
As Strategic Digital Product Designer, I specialize in leveraging research-driven insights to empower companies in crafting enhanced digital experiences while integrating sustainable practices. My expertise lies in aligning authentic customer needs and expectations with innovative product and service offerings, consequently minimising wastage of time and resources in developing unnecessary solutions aka de-risking going-to-market. By deploying robust UX strategies, I enable organizations to make informed decisions that not only cater to customer requirements but also foster economic, environmental and societal benefits. By adopting this approach, businesses can not only achieve market success but also actively contribute to a more sustainable future.
With close to twenty years of industry experience across a diverse range of sectors and disciplines I helped product management and founders achieve product market fit by facilitating product discoveries and design sprints, using a fast-paced, comprehensive framework of listening, measuring, inspiring, designing, testing and learning in the following companies amongst many more Fielmann, Jungheinrich, Engel&Völkers, Zalando, Haspa as well as startups such as Textilwerk, Scalyst, radio.de or Dein neues Zuhause.
On the side I mentor fellow designers on ADPList, co-founded Hamburg Barcamp for User Experience “UX Camp Hamburg” in 2012 and spent my time co-organising it six years in a row.
I am a huge fan of the activism of Greta Thunberg, the thinking of David Kelley, Henry Dreyfuss' common sense and scientific approach to design problems, the invention of TimBL, the ethics of Mike Monteiro, the improv skills of Ella Fitzgerald and the surrealistic fiction of Haruki Murakami.
To view my portfolio or find out how I can help you with your digital products, let's schedule an intro call: